One of the nice things about digital distribution platforms like Impulse and Steam is that it allows companies to sell games that might only appeal to a niche market by maintaining higher profit margins than a standard retail release. A good example of this is The Political Machine 2008, a presidential campaign simulator from Stardock, makers of Galactic Civilizations and Sins of a Solar Empire. This cartoony little game basically mocks the more extreme aspects of presidential campaigns while offering a easily to learn strategy game, with optional multiplayer. It's not going to win any 10's from game sites, but for the $5 I spent on it at Best Buy, it is well worth it.
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